Fractional Chief Media Buyer for Agencies
Your paid media strategy
isn't broken. It's leaderless.
Senior white-label paid media leadership—strategy, execution, QA, optimization, and client-ready reporting—without adding a full-time media director.
- $10M+ managed
- 20+ years combined
- White-label by default
- Birmingham, AL
Media Brief / Fit
This is for you if…
/ 01
You sell paid media you can't staff
You're winning retainers your team isn't senior enough to run. We take the media seat behind your brand so you can keep selling.
/ 02
Your accounts have no one steering
Campaigns are live, budgets are spending, but nobody owns the calls. We bring strategy, QA discipline, and a steady optimization cadence.
/ 03
Reporting doesn't tell a story
Your account managers deliver numbers without a narrative. We hand you client-ready scorecards plus the why behind them.
Case Study / 90 Days
Colorado whitewater outfitter, same spend.
We took the media seat behind the agency's brand, rebuilt the account, and turned the summer around in 90 days.
- Cost per lead
$42
from $180 · −76%
- Booked trips / mo
258
from 112 · +2.3×
- Blended ROAS
4.6×
from 1.9× · +142%
Engagements
Three ways to work with us.
Pick the depth of partnership that matches where your agency is today.
Engagement / 01
Audit & Roadmap
The plan before you spend.
A senior audit of your accounts, tracking, funnel, and offer — plus a 90-day roadmap, quick wins, and a reporting scorecard your team can use. Best for agencies and consultants who need a clear plan first.
Learn more about Audit & RoadmapEngagement / 02
Managed Media
We run it behind your brand.
Ongoing senior paid media leadership — strategy, campaign execution, QA, optimization, and client-ready reporting, all delivered white-label under your brand. Best for agencies that need a media buyer behind the scenes.
Learn more about Managed MediaEngagement / 03
Embedded Chief Media Buyer
Full client-facing support.
Everything in Managed Media, plus client-facing calls, proposal support, and training for your team. Best for agencies ready to make paid media a core operating function.
Learn more about Embedded Chief Media BuyerDeliverables
What actually lands in your inbox.
Sample layouts. Every engagement uses the same documents, so your team always knows what's coming.
| Spend | — |
|---|---|
| Leads | — |
| Cost / Lead | — |
| Qualified rate | — |
Same metrics, same order, every month — so trends are readable at a glance.
- Conversion tracking verified
- Budgets & pacing confirmed
- Naming conventions applied
- Negatives & exclusions loaded
- Landing pages live and tested
Days 1–15
Diagnose & Architect
Days 16–30
Clean launch
Days 31–60
Optimize & prove
Days 61–90
Scale what works
What happened
Why it happened
What's next
Method
How an engagement runs.
Six steps that turn paid media from a service line into a disciplined operating function.
- 01Step
Diagnose
Audit account, offer, landing page, tracking, funnel, and budget reality.
- 02Step
Architect
Build campaign structure, channel mix, audiences, creative, and conversion map.
- 03Step
Launch
QA tracking, confirm budgets, check naming conventions, launch clean.
- 04Step
Optimize
Search terms, lead quality, bids, pacing, creative, conversion data.
- 05Step
Explain
Monthly narratives — what happened, why, what changed, what's next.
- 06Step
Scale
Increase what works, cut what doesn't, expand channels, improve economics.
Operating Model / Founder-Led
Matt Robinson, Chief Media Buyer.
Birmingham-based digital advertising operator and founder of The Chief Media Office. University of Alabama Advertising & PR grad, certified across Google Ads, Google Analytics, and HubSpot, and current President of the American Marketing Association Birmingham.
Engagements are founder-led: the person who audits your accounts is the person who runs them.
More about the officeOffice Note / FAQ
Questions we get every week.
- What is a fractional Chief Media Buyer?
- A senior paid media operator who leads strategy, execution, QA, and reporting for your accounts on a retainer basis — the judgment of a full-time Head of Paid Media without the six-figure hire.
- Who does The Chief Media Office work with?
- Marketing agencies, consultants, and fractional CMOs who own the client relationship but need senior paid media leadership behind the scenes. We work white-label, behind your brand.
- What channels do you manage?
- Google, Meta, LinkedIn, YouTube, and programmatic. The channel mix is an output of the strategy, not a starting assumption.
- How quickly can you start?
- Most engagements begin within one week of signing. Diagnose and Architect run in parallel, and accounts are typically launched or re-launched cleanly inside the first 21 days.
- How is this different from hiring in-house?
- An in-house Head of Paid Media is a six-figure salary, a recruiting cycle, and a single point of failure. The Chief Media Office gives you senior judgment across multiple accounts, on a steady cadence, without the payroll risk.
Engagement / Request
Tell us where paid media is leaking value.
Share a few details and we'll come to the call already informed — with a point of view on your accounts, your funnel, and where a senior paid media office would move the needle first.
- 30-minute discovery call with a senior buyer
- Honest read on what's working and what isn't
- A clear next step — Advisory, Execution, or Embedded
Field Note / One-Pager
Prefer to read first? Get the one-page overview.
Status / Open for engagements
Add a senior media buyer without adding payroll.
30-minute discovery · No obligation